Those Investing in R&D Will be the Ones Who Ride Out the Storm Rocking ‘Adland’

By | 2017-11-19T12:46:49+00:00 November 19th, 2017|Founder's Notes, Innovation|

  Whether it be voice search, augmented reality or artificial intelligence, keeping up with "the next big thing" is anything but easy. For this reason, brands rely on their agency [...]

Combating Poor Diversity and Continued Harassment Within ‘Adland’

By | 2017-11-04T09:58:07+00:00 October 22nd, 2017|Culture, Founder's Notes|

  From Donald Trump to Bill O’Reilly to Harvey Weinstein, the media have no difficulty finding another story of systematic sexism by the most powerful voices in business, politics and [...]

Amazon Will Dominate Online Advertising, If They Overcome This Hurdle

By | 2017-09-24T13:47:03+00:00 September 24th, 2017|Founder's Notes, Innovation|

  It’s not often that I discuss the technicalities of marketing in my Founder’s Notes. Instead, I focus on client/agency relationships, such as when I wrote on why brands must [...]

Respecting the Basic Principals of Marketing in a Digital World

By | 2017-08-26T14:45:17+00:00 August 26th, 2017|Founder's Notes, Innovation|

  In an interview with CNBC on Wednesday 23rd August, WPP’s Martin Sorrell forecasted that his company would invest over $2 billion into Facebook this year as more brands choose [...]

Agencies Must Take Accountability for the Data They Report

By | 2017-08-25T20:28:39+00:00 July 29th, 2017|Founder's Notes, Transparency|

  Much like when receiving advice from a lawyer, businesses take the insights provided by their marketing agencies and utilise them to guide future strategies and investments. Unlike lawyers, however, [...]