Amazon Will Dominate Online Advertising, If They Overcome This Hurdle

By | 2017-09-24T13:47:03+00:00 September 24th, 2017|Founder's Notes, Innovation|

  It’s not often that I discuss the technicalities of marketing in my Founder’s Notes. Instead, I focus on client/agency relationships, such as when I wrote on why brands must [...]

Respecting the Basic Principals of Marketing in a Digital World

By | 2017-08-26T14:45:17+00:00 August 26th, 2017|Founder's Notes, Innovation|

  In an interview with CNBC on Wednesday 23rd August, WPP’s Martin Sorrell forecasted that his company would invest over $2 billion into Facebook this year as more brands choose [...]

Agencies Must Take Accountability for the Data They Report

By | 2017-08-25T20:28:39+00:00 July 29th, 2017|Founder's Notes, Transparency|

  Much like when receiving advice from a lawyer, businesses take the insights provided by their marketing agencies and utilise them to guide future strategies and investments. Unlike lawyers, however, [...]

Infographic: The 6 Cornerstones of a Strong Client-Agency Relationship

By | 2017-07-19T20:25:51+00:00 July 8th, 2017|Infographics|

  Through our agency auditing solution, we help businesses maximise the results they achieve with their agency by making colossal improvements to the six cornerstones of a strong client-agency relationship. [...]