About Ashton Lee Hudson

As founder of Agency Scouts, Ashton provides a candid view on the marketing landscape through his Founder’s Notes. Whilst passionate about the overall marketing industry, Ashton provides insights particularly on the agency selection and auditing process.

Those Investing in R&D Will be the Ones Who Ride Out the Storm Rocking ‘Adland’

By | 2017-11-19T12:46:49+00:00 November 19th, 2017|Founder's Notes, Innovation|

  Whether it be voice search, augmented reality or artificial intelligence, keeping up with "the next big thing" is anything but easy. For this reason, brands rely on their agency [...]

Combating Poor Diversity and Continued Harassment Within ‘Adland’

By | 2017-11-04T09:58:07+00:00 October 22nd, 2017|Culture, Founder's Notes|

  From Donald Trump to Bill O’Reilly to Harvey Weinstein, the media have no difficulty finding another story of systematic sexism by the most powerful voices in business, politics and [...]

Amazon Will Dominate Online Advertising, If They Overcome This Hurdle

By | 2017-09-24T13:47:03+00:00 September 24th, 2017|Founder's Notes, Innovation|

  It’s not often that I discuss the technicalities of marketing in my Founder’s Notes. Instead, I focus on client/agency relationships, such as when I wrote on why brands must [...]

Respecting the Basic Principals of Marketing in a Digital World

By | 2017-08-26T14:45:17+00:00 August 26th, 2017|Founder's Notes, Innovation|

  In an interview with CNBC on Wednesday 23rd August, WPP’s Martin Sorrell forecasted that his company would invest over $2 billion into Facebook this year as more brands choose [...]

Agencies Must Take Accountability for the Data They Report

By | 2017-08-25T20:28:39+00:00 July 29th, 2017|Founder's Notes, Transparency|

  Much like when receiving advice from a lawyer, businesses take the insights provided by their marketing agencies and utilise them to guide future strategies and investments. Unlike lawyers, however, [...]