With over 25,000 marketing agencies across the UK, finding one to meet the demands of your brand can be a stressful endeavour. What’s more, once you’ve found your agency communication, transparency, accountability, efficiency, innovation and results can often dwindle over time. These are the two biggest challenges brands face when investing into marketing activities.
Through our agency selection and auditing solutions, we help marketing teams avoid the stress that comes with procuring and managing a single agency or larger agency roster. Through our strategic agency selection, we help with each of the essential stages of procurement, such as brief writing, pitching and contract negotiation. Within our agency auditing solution, we help audit the essential aspects of your existing agency. This includes the results they are achieving; their level of communication; their willingness for transparency; how their processes impact efficiency; their ability to offer innovative solutions; and whether their contracts are still appropriate.
Whether looking to procure an agency for the first time or simply maximise the results being achieved with your existing partner, Agency Scouts can help. With the simple goal of helping brands and agencies grow together, our solutions drive meaningful relationships that offer long-term prosperity for both you and your marketing agency.
Throughout my career, I’ve had the fortunate opportunity to work as both an in-house marketer and agency leader. In this time, I’ve come to discover the incredible impact a strong client/agency relationship can have on brands achieving their lofty goals.
Recently, however, a growing distrust has formed between brands and their agency partners due to breakdowns in communication, transparency and accountability. Partly caused by agencies overcomplicating the marketing landscape and their clients continued demands for reduced fees, this is unsustainable for both brands and agencies alike.
The level of distrust was highlighted in a recent study, which found that 58% of marketers believed that their agencies are charging over the odds. Another study, however, showed agency remuneration is at its lowest level ever with just 6% of the average brands total marketing spend going to their agency partner.
Agency Scouts aim to simplify the landscape for brands looking to procure partners through our thorough agency selection solution. We also aim to maximise results and achieve increased efficiency for those already working with a marketing agency through our agency auditing solution.
With a deep belief in the benefits agencies can offer and passion for helping brands flourish, we maintain a simple yet definitive mission at Agency Scouts – to help brands and agencies grow together. At the same time, Agency Scouts are ardent in providing the cost-effectiveness required so that brands of all sizes can work with Agency Scouts to find their perfect match and maximise results. We’re also committed to offering a speedy solution, which is essential in today’s fast-paced world.
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